Effective Date:
Vikshitra values your privacy and is committed to handling your personal information responsibly.
We are a digital first fashion label that curates and sells apparel inspired by India’s favourite shopping destinations. This Privacy Policy document explains what information we collect, why we collect it, how we use it, and how we protect it when you interact with Vikshitra through our social media pages, WhatsApp, website, or other digital channels.
By interacting with Vikshitra or placing an order with us, you agree to the practices described in this Privacy Policy.
1. Information We Collect
Depending on how you interact with Vikshitra, we may collect the following information:
Information you provide to us
When you enquire about a product, place an order, or contact us, we may collect:
- Full name
- Mobile/WhatsApp number
- Email address, if provided
- Delivery address
- City and PIN code
- Product preferences and order details
- Payment confirmation or transaction details
- Information you provide when communicating with our team
- Any other information you voluntarily share with us
We do not need your payment card, UPI PIN, banking password, or other confidential payment credentials to process an order.
Information collected automatically
If you visit our website, we may collect certain technical information such as:
- IP address
- Browser and device information
- Operating system
- Pages viewed
- Website usage information
- Referring website or source
- Cookies and similar technologies
This information may be used to improve website performance, security and customer experience.
2. How We Use Your Information
We may use the information we collect to:
- Process and confirm your orders
- Arrange payment and delivery
- Share order and courier tracking updates
- Respond to enquiries and customer support requests
- Confirm product availability and delivery details
- Process returns, exchanges or other order related requests, where applicable
- Improve our products, services and customer experience
- Understand customer preferences and improve our collections
- Send important service related communications
- Send promotional messages, offers or new collection updates where permitted and where you have opted in or otherwise where legally permitted
- Prevent fraud, misuse or unauthorised activity
- Maintain business, accounting and operational records
- Comply with applicable legal and regulatory requirements
3. WhatsApp, Instagram and Other Communication Channels
Vikshitra may use platforms such as WhatsApp, Instagram, Facebook and other digital communication channels to communicate with customers and process enquiries or orders.
When you contact us through these platforms, the information you provide may also be processed by the respective platform according to its own privacy policy and terms.
For example, when you send us your name, address or phone number through WhatsApp to place an order, we use that information to process and deliver your order.
We recommend that you do not share unnecessary sensitive or confidential information with us through social media or messaging platforms.
Yes — since Vikshitra uses Razorpay for payment processing, I’d make the payment section more specific. I’d also avoid saying “Vikshitra may accept payments through UPI” if Razorpay is the actual payment gateway.
One important distinction: Vikshitra should not say that Razorpay receives every piece of payment information unless that is actually how your Razorpay integration works. A safer formulation is that payments are processed through Razorpay and payment credentials are handled according to Razorpay’s security and privacy practices.
Here’s the revised section:
4. Payment Information
Payments for Vikshitra orders are processed through Razorpay, our third party payment gateway. Razorpay may collect and process information necessary to:
- Complete and verify your payment
- Process your selected payment method
- Record and confirm the transaction
- Prevent fraudulent or unauthorised transactions
- Complete payment processing securely
Vikshitra does not intentionally collect or store sensitive payment credentials such as your UPI PIN, card PIN, banking password or similar confidential authentication information.
Payment processing is subject to Razorpay’s applicable terms, privacy policy and security practices. We may receive limited payment related information, such as transaction status, payment confirmation, transaction reference or order related payment details, to confirm and manage your order.
For more information about how Razorpay handles your information, please refer to Razorpay’s applicable privacy policy and terms.
5. Delivery and Courier Partners
To deliver your order, we may share necessary information such as your:
- Name
- Mobile number
- Delivery address
- PIN code
- Order details
with courier, logistics and delivery partners.
We share only the information reasonably required to fulfil and deliver your order.
6. Service Providers
Vikshitra may work with third party service providers for functions such as:
- Payment processing
- Courier and logistics
- Order management
- Website hosting
- Website analytics
- Marketing and communication
- Customer support
- Technology and security
These service providers may have access to personal information only to the extent reasonably necessary to perform their services for us and may be subject to their own privacy policies and contractual obligations.
7. Marketing Communications
From time to time, Vikshitra may send you information about:
- New collections
- City inspired fashion edits
- Product launches
- Offers and promotions
- Styling content
- Other brand updates
Where required, we will obtain appropriate consent before sending promotional communications.
You may opt out of promotional communications at any time by contacting us or using the unsubscribe/opt out option provided in the communication.
Please note that even if you opt out of marketing messages, we may still contact you regarding an existing order, payment, delivery, return or other necessary service related matter.
8. Cookies and Similar Technologies
If and when Vikshitra operates a website, we may use cookies and similar technologies to:
- Keep the website functioning properly
- Remember preferences
- Understand website usage
- Improve website performance
- Measure marketing effectiveness
- Provide a better browsing experience
You may be able to control cookies through your browser settings. Disabling certain cookies may affect some website functionality.
9. How We Protect Your Information
We take reasonable measures to protect personal information against unauthorised access, misuse, alteration, disclosure or loss.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. Therefore, while we take reasonable precautions, we cannot guarantee absolute security of your information.
10. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
- Fulfilling orders
- Providing customer support
- Maintaining business and transaction records
- Resolving disputes
- Preventing fraud
- Complying with legal, tax and accounting requirements
When information is no longer reasonably required, we may delete, anonymise or securely dispose of it, subject to applicable legal requirements.
11. Your Privacy Choices and Rights
Depending on applicable law, you may have rights regarding your personal information, which may include the right to:
- Request access to certain personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of personal information where legally permitted
- Withdraw consent where processing is based on consent
- Opt out of promotional communications
- Raise a concern or complaint regarding the handling of your information
To exercise an applicable privacy right, you may contact us using the details provided below.
We may need to verify your identity before processing certain requests.
12. Children’s Privacy
Vikshitra’s products and services are intended for a general audience and are not specifically directed at children.
We do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.
If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can take appropriate action.
13. Third-Party Links
Our social media pages, website, or communications may contain links to third-party websites, platforms, or services.
Vikshitra is not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing them with your personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, technology, services or applicable laws.
When we make changes, we will update the Effective Date at the top of this policy. We encourage you to review this page periodically for the latest information.
15. Contact Us
If you have questions, concerns or requests regarding this Privacy Policy or how Vikshitra handles your personal information, please contact us:
Vikshitra
Email: [Insert official email address]
WhatsApp: [Insert WhatsApp number]
Address: [Insert business address]
Last Updated: [Insert Date]