Indian Fashion is More Than Just Shiny Shopping Malls
We bring India's shopping streets right to your doorstep. Because the collective psyche of India's fashion-conscious people is shaped from the ground up.
Our Ethos
India's fashion is shaped from the ground up. What does that mean? Places like Sarojini Nagar, Gariahat or Colaba are the real fashion incubators. High-end malls act as the distribution hub.Yet when it comes to fashion websites, these shopping streets remain under-represented. Vikshitra is a tribute to these culturally significant shopping streets.
About The Founder
Dipanwita Gupta
Vikshitra was born from founder Dipanwita Gupta’s lifelong love for India’s shopping streets – from Gariahat, Dakshinapan and New Market in Kolkata to Sarojini Nagar in Delhi.
A first-generation entrepreneur and the founder of Dimensions, a branding, creative and digital marketing agency, Dipanwita created Vikshitra with a simple thought: not everyone can travel to every fashion street they love, but the best finds from those streets can still reach their wardrobe. Through Vikshitra, she hopes to celebrate India’s diverse fashion spirit with pieces that feel local, tasteful, comfortable and full of stories.